“Trolley” Expands Its Presence in Saudi Arabia Through a Strategic Partnership with “Tas’helat Marketing”
Riyadh, Saudi Arabia - 29 October 2025: Trolley, one of the fastest-growing modern convenience retail chains in the Kingdom, has announced the expansion of its presence in Saudi Arabia through a new strategic partnership with Tas’helat Marketing Company, a joint venture between Aramco and TotalEnergies. The partnership covers the brands “Sahl”, “TotalEnergies”, and “Aramco”, and will enable the opening of a number of new Trolley stores across their service stations in the Kingdom, further strengthening Trolley’s position as a preferred destination for customers on the go.
The new stores will be rolled out gradually starting from October 2025, serving various neighborhoods across Riyadh and offering a modern, elevated shopping experience to customers of Sahl, TotalEnergies, and Aramco stations. Trolley stores are known for offering a wide range of snacks, beverages, and essential everyday items, providing customers with a convenient, one-stop shopping experience.
Commenting on the signing of the agreement, Mr. Faisal Yaqub Boodai, Co-Founder and Group Chairman of Trolley, said:
“At Trolley, we firmly believe in the importance of expanding in the Saudi market, which is one of the largest and most important markets in the region and rich with promising growth opportunities. Our partnership with Tas’helat Marketing, the joint venture between Aramco and TotalEnergies, represents a new strategic step that strengthens our presence and expands our footprint across their station network in Riyadh and other regions of the Kingdom. Through this partnership, we aim to offer our customers a modern, seamless shopping experience that meets their evolving expectations. This step also aligns with our commitment to supporting the objectives of Saudi Vision 2030 by contributing to the growth of the local economy and the development of the business environment.”
In the same context, Mr. Mohammed Yaqub Boodai, Co-Founder and Group CEO of Trolley, said:
“Our collaboration with Tas’helat Marketing, the joint venture between Saudi Aramco and TotalEnergies, represents a strategic milestone that strengthens Trolley’s position as a key contributor to the local economy and the modern retail ecosystem in the Kingdom. This partnership opens new horizons for us to reach our customers through prime locations across Sahl, TotalEnergies, and Aramco stations, bringing the Trolley experience even closer to communities across Saudi Arabia and reaffirming our commitment to supporting the Kingdom’s ambitious national development journey under Vision 2030.”
For his part, Eng. Ahmed Falih Suleiman, Chief Executive Officer of Tas’helat Marketing, expressed his pleasure at signing this partnership with Trolley, a leading player in the retail sector. He noted that this partnership comes as part of the company’s strategic initiative to elevate the customer experience across Sahl, TotalEnergies, and Aramco stations by introducing a new model of convenience retail in the Saudi market, focused on fast, easy shopping and high-quality service.
With this step, Trolley reaffirms its ambition to become the leading modern convenience retail brand in the Kingdom, combining wide geographic reach with a premium, customer-centric shopping experience that meets everyday needs in a seamless and innovative way. Trolley has already achieved remarkable growth, reaching more than 57 stores in Riyadh in a short period of time, highlighting the company’s clear vision, strong execution, and ambitious strategic plans to drive further expansion and growth across cities throughout the Kingdom.