• Established in 2010, Trolley began with a clear vision to redefine convenience retail in Kuwait and the broader GCC region.

• Initially launching as a small-scale operation, Trolley quickly differentiated itself by offering premium imported products and high-quality private labels.

• The company’s milestones include entry into the Saudi market in 2022, the introduction of digital capabilities through the Trolley App in 2023, and the Goodness™ private-label brand in 2023.

Trolley delivers convenience consumer goods, fresh food and wider groceries through its decisively customer-centric operating model. The company’s store format is engineered to enable shoppers to address “every-day missions” of consumer retail needs – and more. The “Trolley” store locations aim to provide proximity to our customers and part of the offering is tailored to resonate with each location.

• Top-Up Essentials: Trolley offers “Top-Up Essentials” zones that cater to the core convenience mission of its urban customer base. The assortment combines premium imported products, and a selection of non-food necessities sought for immediate consumption.
• Eat Now: Complementing this, Trolley offers a “Eat Now” range, featuring ready-to-eat meals, and seasonal slush beverages, increasingly branded under the Company’s Goodness™ private-label.
• Grab Coffee: Many Trolley locations incorporate an in-store café module that serves barista-crafted hot and cold beverages, positioning the store as a convenient lifestyle stop for morning commutes and midday breaks.
• Recharge & Connect: The company also integrates mobile-service counters operated in partnership with leading telecom retailers, allowing customers to access services while completing their grocery or meal mission.
• Quick Cash Access: Trolley partners with leading local banks to install full-service ATM kiosks inside select stores, facilitating cash withdrawals, deposits and bill-payment transactions.
• Seamless Omnichannel Access: Trolley’s mobile application provides real-time inventory visibility, one-tap ordering and 35-minute doorstep delivery, ensuring that customers can access the brand whenever and wherever the need arises.
• Seamless Omnichannel Access: Trolley’s mobile application provides real-time inventory visibility, one-tap ordering and 35-minute doorstep delivery, ensuring that customers can access the brand whenever and wherever the need arises.

• Headquartered in Kuwait City, we operate a dual-format store model across both Kuwait and the KSA.

• Trolley has a robust growth profile driven by core operations, with total income increasing by 18.0% year-on-year in 2024, reaching KWD 79.5 million. Total revenue also increased from KWD 57.6 million for the period ending 30 September 2024 to KWD 68.3 million for the period ending 30 September 2025.
• Trolley has established a secure leadership position in Kuwait, commanding 14% market share within the small-format segment, significantly ahead of any competitor in this rapidly growing channel, and holds approximately 3% of the overall FMCG market in Kuwait, carving out a distinctive position as the country’s leading convenience retailer.

• At a high-level, Trolley intends to build on the success of the past years and focus on its core business drivers – obsessive customer centricity, strategic locations, as well as innovative product and service offerings.
• Trolley aims to significantly expand its market presence by adding new stores in Saudi Arabia, primarily targeting key urban centers within the next 5 years, as well as partner with leading Saudi fuel retailers in prime locations with high traffic and footfall.
• The Company is also expanding its digital infrastructure through the rollout of three new dark stores and continued investment in the Trolley App.
• Trolley’s planned product launches include fresh salads, sushi and bento boxes, artisanal pizzas, and premium bakery items, and the Company plans to increase private-label sales.

• You should make an informed decision based on a detailed review of the offering documents and consultation with your financial advisor before making an investment decision.
• Trolley believes it has several competitive strengths that position it as a compelling investment opportunity, including:
  
  
  • Favorable Kuwait and KSA convenience-retail tailwinds supporting sustained growth.
  • Supportive Government-led transformation agendas, including Kuwait Vision 2035 and Saudi Vision 2030.
  • A large and steadily growing Kuwait and KSA FMCG retail market driven by a rapidly accelerating convenience-retail segment.
  • Leading-position as the #1 convenience-store player in Kuwait – poised to replicate success across KSA.
  • A well-curated & widely recognized omnichannel brand, built around a client-centric model and redefining convenience through a one-stop, mini-mall experience backed by trusted partnerships and underpinned by a unique, multi-sensory retail environment.
  • Strategic, exclusive high-traffic locations granting repeat & resilient demand with rapid store rollouts requiring minimal set-up times.
  • Highly experienced management team with a proven track record of delivering success.
  • A robust growth profile driven by core operations, with total income increasing by 18.0% year-on-year in 2024, reaching KWD 79.5 million. Total revenue also increased from KWD 57.6 million for the period ending 30 September 2024 to KWD 68.3 million for the period ending 30 September 2025.

• Trolley is pursuing a Private Placement to support the next phase of its regional expansion and institutional growth, while offering investors the opportunity to participate in a proven, scalable business model.
• More specifically, the Private Placement will further diversify its investor base, enhance corporate governance, and help fuel strategic growth across markets and segments.

• Trolley intends to offer up to 82,500,000 Shares representing up to 30% of the total issued share capital of Trolley through a Private Placement to qualified investors.

• Trolley’s shares are expected to start trading on Boursa Kuwait’s Premier Market segment three 3  Business Days from the date of notifying the CMA of the final allocation.

• The Company’s ability to pay dividends is dependent on a number of factors, including the availability of distributable reserves, its capital expenditure plans, and other cash requirements in future periods, and there is no assurance that the Company will pay dividends or, if a dividend is paid, what the amount of such dividend will be.
• Any level or payment of dividends will depend on, among other things, future profits and the business plan of the Company, at the discretion of the Board of Directors and General Assembly. Subject to the foregoing, the Company intends to pay dividends twice each fiscal year after the Offering, with payments expected after the approval of the general assembly and regulatory approval for audited financial statements.
• For financial year 2026, the Company intends to distribute a dividend payout ratio of 90.0% of FY2026 net income. From financial year 2027 onwards, a dividend payout ratio of 70.0% is expected to be maintained going forward over the medium term, at the discretion of the Company.
• This dividend policy is subject to consideration by the Board of Directors on an annual basis of the cash management requirements of the Company’s business for operating expenses, finance costs and anticipated capital expenditures and investments. In addition, the Company expects that the Board of Directors will also, on an annual basis, consider market conditions, the current operating environment in the Company’s markets and the Board of Directors’ outlook for the Company’s business and growth opportunities.

Note: The figures presented above are based on past performance and are not a reliable indicator of future performance, and there can be no assurance that similar outcomes will be achieved.